Test Japan.
Before You Bet On It.
Launch your brand on Makuake, Japan's biggest pre-order platform,
so you collect real buyer demand before committing to full market entry.
Backed by up to 70% MRA Grant support. No guesswork. No wasted budget.
THE PROCESS
From Unknown to In-Demand
Two focused phases. One clear outcome: a Japan presence built on proof, not hope.
Up to 70% covered by MRA Grant
Eligible Singapore brands can offset the majority of market entry costs.
We'll tell you exactly where you will qualify.
IS THIS YOU?
Built For Brands
That Mean Business
You’re ready to take Japan seriously
You’re a Singapore brand with strong potential, and Japan is your next big move.
You want proof, not assumptions
See real demand from real customers
through Makuake.
Your product fits what Japan loves
Beauty, wellness, lifestyle, FMCG, categories with strong appetite and room to grow.
You’re building for more than a launch
It’s about growing trust, presence, and
long-term brand value.
Designed for Ambitious Brands
Ideal for companies looking to validate, launch, and scale in the US market with reduced risk.
A Singapore brand ready to explore
orenter the US market
Looking for a structured, lower-risk path
to market entry
In health, beauty, lifestyle, or FMCG sectors with strong US demand
Serious about building a sustainable international presence
WHY BLUUM?
Not Just Consultants,
Your Market Partner
Enter Japan With Confidence
We help brands validate, plan, and launch in Japan with the right local strategy from day one.
Test Before You Invest
Know if the market wants your product before putting major budget behind expansion.
Access That Opens Doors
From distributors to retailers, KOLs, and local partners, we connect your brand with the people who matter.
From Market Interest to Real Momentum
Discover what founders and brand leaders have to say about working with us.
Brands We've Worked With
Our Projects
A curated showcase of brands we’ve launched and grown in the JP market.
LETS TALK
Ready to Find Out If Japan
is the Right One for Your Brand?
Book a free, no-obligation call. We'll assess your product, walk you through the Makuake pre-order process, and tell you honestly if this is the right move.
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